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Our Vision, Mission, Core Values, Strategic Goals and Code of Conduct are all essential elements we strive to maintain.


To be recognized as the unparalleled market leader in providing superior products, solutions and exceptional after-sales support.


Commitment to achieve our Vision through our Core values and to provide our customers optimal solutions at the lowest owning & operating cost, thereby achieving customers’ satisfaction, growth & success.

Core Values

  • Integrity: We build and strengthen our reputation through our customers’ trust, in alignment with our promises and actions.
  • Commitment: We are responsible, respect each other, dedicated to safety, care for our environment and manage our business ethically.
  • Teamwork: We aim to work together as we can achieve better results through unity.
  • Excellence: We are passionate about our people, our products and our service excellence.

Strategic Goals

  • Market Leadership
  • Exceptional Customer Relationship
  • Winning Team
  • Alignment with Caterpillar®

Code of Conduct

We provide a set of principles and key policies to all our staff, so as to guide our behavior in support of our values.